Art Direction > > > Creative Team Lead & Management > > > Packaging & Branding Concepts & Direction > > > Brand Refresh > > > Package Design > > > Marketing collateral > > > Pitch & Presentations > > > Exhibition Design.
〰️〰️〰️〰️
SCOPE
〰️〰️〰️〰️
Art Direction > > > Creative Team Lead & Management > > > Packaging & Branding Concepts & Direction > > > Brand Refresh > > > Package Design > > > Marketing collateral > > > Pitch & Presentations > > > Exhibition Design. 〰️〰️〰️〰️ SCOPE 〰️〰️〰️〰️
Cozy Dozy "Beau" // Art Direction // Packaging Art // Roll Out // Production Art
Cozy Dozy "Ginger" // Art Direction
Cozy Dozy "Java" Jungle Series // Packaging Concept // Art Direction
Gotta Go "GiGi" Jungle Series // Packaging Concept // Art Direction
Lil' Bird "Pango" Jungle Series // Packaging Concept // Art Direction
My Walking Elephant "Toots" Jungle Series // Packaging Concept // Art Direction
My Walking Pig "Piggly" // Packaging Concept // Art Direction
My Walking Penguin "Waddles" // Packaging Concept // Art Direction
My Walking Lamb "Snowie" // Packaging Concept // Art Direction
Surprise Chick // Art Direction
Little Live Pets Season 14 - Season 23 // Art Director // Creative Team Lead // Brand Guardian
Mama Surprise // Packaging Concept // Art Direction
Mama Surprise // Packaging Concept // Art Direction
Mama Surprise // Packaging Concept // Art Direction
Gotta Go 'Turdle' // Art Direction // Packaging Design // Roll Out // Production Art
Ouchies Puppy // Art Direction // Packaging Concept // Packaging Design // Roll Out // Production Art
Ouchies Kitten // Art Direction // Packaging Concept // Packaging Design // Roll Out // Production Art
ZooGooz // Packaging Concept // Art Direction
ZooGooz // Packaging Concept // Art Direction
ZooGooz // Packaging Concept // Art Direction
Squirkies CDU // Branding // Packaging Concept // Art Direction
Squirkies Packs // Branding // Packaging Concept // Art Direction
My Kitty's Home // Art Direction // Packaging Concept // Packaging Design // Roll Out // Production Art
Art Direction // Logo Design // Visual Refresh Strategy
Keeping the heritage, but amping up the impact. Brand colours remained, were deepened with added contrast to pop on pack. Still 100% recognisable with a refreshed look.
Light logo Refresh
Super Cute, however parent brand (Little Live Pets) and hierarchy of communication was getting lost to multiple call outs and visuals.
Previous Pack
Pack size was reduced. Focus on brand hierarchy and parent logo (Little Live Pets), with segment logo (My Walking Pig) secondary. Increase of Brand colour yellow. Clear focus on product USP “I walk and sound like a real Pig!”. New product illustration style. Reduction of call outs.