Senior Designer & Creative Lead < < < Refresh Strategy & Design < < < Packaging system strategy < < < Brand Identity < < < Logo Design < < < CDU Concept < < < Briefing of Illustrators > > > Packaging Design < < < Roll Out < < < Production Artwork

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SCOPE

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A refined rebrand centred around the creation of Fizz ‘n Surprise, as a flexible parent brand and a packaging system designed to span a diverse range of assortments and licensed properties.

Clean, considered pack construction is optimised for both hang-sell and impulse purchase, while distinctive wave tops and bubble die-cuts add personality and reinforce the play pattern.

The modular system adapts effortlessly across themes and assortments, while maintaining consistent brand recognition and key communications. The resulting in a bright, clean, Low fuss evergreen design with the flexibility and longevity to perform with ease across the range and on shelf for years to come.